what is the difference between a calculated column and a measure? - powerbi

Could you please help me understand the conceptual difference?
When do we use one over the other and how they are included in the data model?

Measures, calculated columns and calculated tables all use Data Analysis Expressions (DAX).
Calculated columns work in the horizontal direction of a table
and they add a value to each row of the table that can later be used
for filtering, e.g. on the axis of a diagram.
Measures work in the vertical direction of a table since they aggregate or summarize the values in a column. They are typically the contents of a diagram.
Both calculated columns and tables will add data to the model, just like the M-code in PowerQuery does. This data is recalculated on model refresh and otherwise won't change. In contrast measures add formulas only that will be calulated depending on the filter context.

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