AWS CLI: The config profile could not be found - amazon-web-services

Question

Currently working on deploying a yml file to CloudFormation and I have created this profile called awsbootsrap but when my script runs I get an error. My script:
#!/bin/bash
STACK_NAME=awsbootstrap
REGION=us-east-2c
CLI_PROFILE=awsbootstrap
EC2_INSTANCE_TYPE=t2.micro
# Deploy the CloudFormation template
echo $CLI_PROFILE
echo -e "\n\n=========== Deploying main.yml ==========="
aws cloudformation deploy --region $REGION --profile $CLI_PROFILE --stack-name $STACK_NAME --template-file main.yml --no-fail-on-empty-changeset --capabilities CAPABILITY_NAMED_IAM --parameter-overrides EC2InstanceType=$EC2_INSTANCE_TYPE
# If the deploy succeeded, show the DNS name of the created instance
if [ $? -eq 0 ]; then
aws cloudformation list-exports --profile awsbootstrap --query "Exports[?Name=='InstanceEndpoint'].Value"
fi
where $CLI_PROFILE=awsbootstrap
I get The config profile (awsbootstrap) could not be found
Running aws configure list-profile shows me my profile -> awsbootstrap
Running aws configure list shows
Name Value Type Location
---- ----- ---- --------
profile <not set> None None
access_key <not set> None None
secret_key <not set> None None
region <not set> None None
My ~/.aws/config looks like this (have also tried with us-east-1 / us-east-2):
[profile awsbootstrap]
region = us-east-2c
output = json
My ~/.aws/credentials looks like this:
[awsbootstrap]
aws_access_key_id = redacted
aws_secret_access_key = redacted
I have no env variables that are creating issues...