How to enable behavioral marketing with cookies? - cookies

I have done some research, looking for the right answer, but nothing was specific. First of all, I saw sites on how to create a cookie, but it was not clear how it would be useful for me.
Recently, I was buying a gift for someone and went to a clothing store online. I purchased some items, no when I go to Facebook, for example, I see that clothing stores ads. I assume there was a cookie put on my computer, in my temp folder, and then Facebook knows to show that ad.
I want to do something similar, but with Google Adwords. When people go to my website, I want to add a cookie to the user's computer so that when they see Google ads, either through the Display Network or in the Search Network, my Google Ad will come up because they had already shown an interest in my product/service by coming to my site.
This is obviously possible with Facebook ads, but can I do it with Google Ads? I would like to know how to do this. Any details or step-by-step resources would be greatly appreciated.

You can do this with remarketing: https://support.google.com/adwords/answer/2453998?hl=en

Related

Is there a way to track our website activity from our Facebook fans clicking link on our page?

We just started an advertisement with Facebook and are curious if there is a way to track who has visited our website by clicking our website link on our Facebook page? I am very pleased with all of the ways to track the performance of our ad on Facebook and want to see if people are not only 'liking' our page, but visiting our website to learn more about us. Any information would be helpful :)
This is our website if you need to look into it further:
http://drkennethlevine.webs.com/
I don't know how much you can change about your website or how it is built. However there is a way to track where the users who visited your page from. Use the http reffer field.
In php (and probably in most other languages) you can get the refer link by using
$_SERVER['HTTP_REFERER'];
The refer field contains the last page visited by the user.
Simply count the number of users that are surfing from your facebook page to your website.
You can use $_SERVER['HTTP_REFERER']; as mentioned by #fake, or simply use Google Analytics, which will provide you a lot of statistics for free, including referers, stats by browsers, countries...
All you have to do is create a GA account, and link your website to your account (you'll have a few javascript lines to add in your footer for it)

How does Google Search access my Facebook connections?

When I am logged into my Google account and I search anything on Google,
these days if it is a blog or a profile, Google shows the name of the owner. and also tells me if I am connected to that person.
I can understand if Its a blogger blog where the author might be having a Google+ account which I am connected to.
But under my Facebook friends account in Google search results.
It reads "You are connected to XYZ on Facebook" on hovering over is name.
Is it because I told Google Plus about my other profile links, ie Twitter and Facebook ?
I don't think connections are accessible under Graph API without any access token and I don't remember giving Google any such permissions.
It is likely due to your logged in facebook session. If this is active, it will show up on websites allowing you to comment on certain things, from the random website, straight onto facebook. Or like it, etc etc.
Google is most likely just using your logged in session.
If you dont like such features (I personally hate facebook apps on websites ), you can block them using script blocking addons for your browser.
I.e. https://addons.mozilla.org/en-US/firefox/addon/noscript/
The Google dashboard at https://www.google.com/dashboard list what Google knows about you, under the section "Me on the Web" I believe you can adjust what twitter/Facebook profiles are linked to you Google account. I don't have any so I'm not %100 sure but a good place to check.

Insights for pages that have been liked

So I would think this would be an easy thing to do, but I'm completely lost right now. I have a website. It has a facebook page. That fb page has a bunch of likes and all is good. We also have the "like" button on various webpages throughout our website. If I go to those webpages individually, I can see how many people have hit the like button, but I have not found any where to see some reports. Ideally, I'd like to see:
The most popular (liked) webpages on our website
The total number of interactions (likes) across my domain
The same basic demographic information that is available for our fb page
We have had the like button integrated for a few months now, but I'm not sure if it should be linked to our fb page or if I have to create a custom app to associate it with. Right now we have it assigned to our fb page.
Is this possible?
It's possible, but requires a few steps:
Claim insights for your domain: http://developers.facebook.com/docs/insights/#claiming_a_domain
Grab your domain ID: http://developers.facebook.com/docs/reference/fql/domain/
Access insights using the graph API

Where can I find the data points for the Insights chart in the Facebook dashboard?

I am currently using the Open Graph API but am not opposed to using FQL if it can get me the data points I'd like. Right now I am just hitting the urls directly and not worrying about a client SDK.
Of the three charts on http://www.facebook.com/insights/ => websites I can find the data for the Site Engagement chart in the Domain Insights in the API.
However, I can't seem to find the points for Distribution on Facebook, or Referral Traffic to Site in the insight data being returned for the domain. Did I miss them, are they available maybe in FQL or are they just not exposed yet?
Edit: It looks like someone doesn't understand what charts I am talking about so to clarify, I am looking for the following anywhere in the Open Graph API, FQL, or anyplace else in Facebook:
Like Story Impressions
Share Story Impressions
Like Story Clicks
Share Story Clicks
This info is now available via the Insights app. News Feed section has some of it, at least the story impressions and clicks.

Facebook integration... Where to start?

I recently put a django project of mine into its beta stages and would really like to integrate more with social media, particularly facebook.
Now there are so many facebook integrations out there... I don't know where to start but, I'll tell you what I am after.
My sites publishes content with photos and also user related data (which site doesn't)
on each individual page I already have a facebook like button that basically has the absolute url of that page
so for instance:
http://my-site.com/url-1
http://my-site.com/url-345345
http://my-site.com/url-456456456
When a user likes this particular url I would like them to become a Fan on my facebook site/page as well.
I also added the FB opengraph tool which is a bit more informative once a user likes it. But it still does not publish any statistics to my page.
Can someone give me a bit of an understanding on what the best option is for this type of integration?
As a security option for the user, Facebook has never allowed third party access to "become a fan."
If you want to record locally when someone presses the "Like" button, you'll have to implement it locally (copy the presentation, and query Facebook yourself), so you can intercept the event. I've done that; it's not too hard.
I suggest you review the Connect Terms of Service to see what it is you're allowed to do: http://developers.facebook.com/policy/