Windows program doesn't run when started using sc create - c++

Question

I have created a program which is supposed to run as Windows service, starting automatically on boot.
Also i have created a starter, which should create a service and then stop.
Starter is ran as administrator.
I call this system command from a starter:
system("sc create MyApp binpath= /*full path*/ type= own start= auto DisplayName= MyService");
system("sc start MyApp");
Then Windows says that service creation successful.
However, the program which should run as service just doesn't start!
After the "sc start" command the console shows nothing for a while, Task Manager shows "Starting", and later console says
"Error 1053: The service did not respond to the start or control request in a timely fashion".
I tried running a command like this, showed in another post here on StackOverflow:
sc create SERVICENAME binPath= "**cmd /c** c:\programlocation\program.exe"
However, then it says:
StartService Failed 2: The system cannot find the file specified.
So the **cmd /c** thingy doesnt work.
How to make it work, and please only Windows native tools, no external programs.

Answer 1

You could do something like this:
Native C++ Windows Service
But I'd switch to C++/CLI and port the following code examples from C#:
System.ServiceProcess.ServiceProcessInstaller
Or, even better yet, just do the Windows Service part of your code in C# ... it's much easier than rolling your own in C++.