TVITEM LPARAM to store string - c++

Question

I've got a treeview listing files that are dropped upon it.
When I make a new treeview item, I'd like to store the address of the file as a string in that item, and retrieve it for various nefarious purposes at a later point in time.
Looking at the TVITEM structure in Microsoft docs, apparently LPARAM is the place to store a value:
lParam
Type: LPARAM
A value to associate with the item.
So, I have gone ahead and done that:
TVITEM tvi;
tvi.mask = TVIF_TEXT;
tvi.pszText = const_cast<char *> (str0.c_str());
tvi.cchTextMax = sizeof(tvi.pszText);
tvi.lParam = (LPARAM) foo; // SETTING LPARAM HERE, foo IS A const char *
TVINSERTSTRUCT tvis;
tvis.item = tvi;
tvis.hInsertAfter = 0;
tvis.hParent = hti0;
// Send message to update tree, and return tree item.
return TreeView_InsertItem(tvw_filelist_, &tvis);
Then, when I try to retrieve my value...
HTREEITEM htiSel = TreeView_GetSelection(tvw_filelist_);
TVITEM tvItem;
tvItem.hItem = htiSel;
TreeView_GetItem(tvw_filelist_, &tvItem);
const char * info = (const char *) tvItem.lParam;
MessageBox(NULL, info, "Alert", MB_OK);
...I just get garbage, indicating my pointer went out of scope or is taking a nap or something. The size of that pointer is always 4.
Is this the right way to do what I'm trying to do? If so, what's going on?

Answer 1

Of course, take the time to post a question after a long time trying to figure it out, and the answer shows up in seconds.
Turns out the TVITEM mask needs to include TVIF_PARAM, similar to this question.
If I change the above code to:
tvi.mask = TVIF_TEXT | TVIF_PARAM;
it works as expected.
I'm still not sure if this is the recommended use for LPARAM, though.

Answer 2

struct CustomTreeData
{
LPSTR str; // or even std::string to forget about memory managment
// TODO: any other data you need
};
...
TVITEM tvi;
tvi.mask = TVIF_TEXT | TVIF_PARAM;
CustomTreeData* myDataPtr = new CustomTreeData; // the memory should be free later
myDataPtr->str = stringWhatIWant; // And don't forget to alloc memory for str!
tvi.lParam = (LPARAM) myDataPtr;
I don't check this code, but it should work. Happy coding :)